Interactive Advertising Bureau
The membership body for digital advertising and media, combining a technical standards lab, market research, professional certification, and public policy advocacy.
Financial profile
Interactive Advertising Bureau · EIN 13-3900517 · 501(c)(6)
| Fiscal year | Total revenue | Contributions | Program services | Total expenses | Net assets | Year end |
|---|---|---|---|---|---|---|
| FY2023 | $34,035,197 | $1,600,000 | $32,067,425 | $33,101,333 | $10,012,110 | Dec 2023 |
| FY2022 | $33,382,634 | $3,331,130 | $29,883,486 | $32,743,394 | $8,852,866 | Dec 2022 |
| FY2021 | $28,026,352 | $328,915 | $27,551,027 | $25,709,155 | $8,643,421 | Dec 2021 |
| FY2020 | $27,773,752 | $0 | $27,613,426 | $27,527,476 | $6,326,496 | Dec 2020 |
| FY2019 | $31,908,585 | $0 | $31,276,007 | $31,887,269 | $5,955,756 | Dec 2019 |
| FY2018 | $29,560,767 | $0 | $29,277,768 | $29,472,019 | $5,731,088 | Dec 2018 |
Figures exactly as reported. A blank cell was blank on the form. The fiscal year links to the filing.
Peer societies
Five societies Interactive Advertising Bureau is read alongside.
ANA
Association of National Advertisers
The collective voice of the brands that buy advertising in America, organized to protect and advance the…
594 companies named
AAAA
American Association of Advertising Agencies
The trade body of advertising agencies, arming member shops with training, standards, talent pipelines and a…
46 companies named
ARF
Advertising Research Foundation
The industry body that guards the rigor of advertising and media research, convening advertisers, agencies…
7 companies named
MMA
Mobile Marketing Association
A global industry association for modern and mobile marketing, uniting brands, agencies, and technology…
26 companies named
RAB
Radio Advertising Bureau
The not for profit trade association advancing America's radio broadcasters by driving advertising revenue…
14 companies named
Who backs IAB
Every company Interactive Advertising Bureau names publicly as a supporter, exactly as published. Companies also named by other associations on Sociogene come first.
| Company | Support as published | Also named by |
|---|---|---|
| Adobe | Meeting sponsor | AACC APA APWG ACL BPA +3 |
| Google, LLC | Meeting sponsor | AAA ARF ACC AAF AAS +3 |
| iHeartMedia | Meeting sponsor | AAF BRACB CRCC CCC GCP +3 |
| Intuit SMB MediaLabs | Meeting sponsor | AAA APWG ACTE CP DI +3 |
| Meta | Meeting sponsor | AAF AAAA APWG ASCC ACL +3 |
| Nielsen | Meeting sponsor | ARF AAAA AAJA ANA CPAOF +3 |
| T-Mobile Advertising ALM 2024 | Meeting sponsor | AFBF BCC CRCC GKCCC INSA +3 |
| Snowflake | Meeting sponsor | ACL ANA INSA NRF |
| DoubleVerify | Meeting sponsor | ANA DCN She Runs It |
| Index Exchange | Meeting sponsor | ANA CTA She Runs It |
| Integral Ad Science (IAS) | Meeting sponsor | AAAA ANA CTA |
| OUTFRONT | Meeting sponsor | ANA NGA USCM |
| Acast | Meeting sponsor | ANA MMA |
| Amazon Ads | Meeting sponsor | AAAA ANA |
| Lowenstein Sandler | Meeting sponsor | NLADA NLBA |
| Perion | Meeting sponsor | ANA MMA |
| PubMatic | Meeting sponsor | ANA She Runs It |
| SiriusXM Media | Meeting sponsor | AAF She Runs It |
| VIZIO | Meeting sponsor | ARF AAAA |
| Alexander Group | Meeting sponsor | W |
| Cadent | Meeting sponsor | MMA |
| Fetch | Meeting sponsor | CTA |
| HUMAN Security 2024 | Meeting sponsor | AAAA |
| Keen Decision Systems | Meeting sponsor | ANA |
| LiveRamp | Meeting sponsor | ANA |
| Safeguard Privacy | Meeting sponsor | ANA |
| Xumo/Google | Meeting sponsor | ANA |
| Admedia-Advertising.com | Meeting sponsor | Only Interactive Advertising Bureau, so far |
| AdRoll | Meeting sponsor | Only Interactive Advertising Bureau, so far |
| Atmosphere TV | Meeting sponsor | Only Interactive Advertising Bureau, so far |
| Celtra 2025 | Meeting sponsor | Only Interactive Advertising Bureau, so far |
| Kerv | Meeting sponsor | Only Interactive Advertising Bureau, so far |
| Mobian | Meeting sponsor | Only Interactive Advertising Bureau, so far |
| Overwolf Ads | Meeting sponsor | Only Interactive Advertising Bureau, so far |
| Podscribe | Meeting sponsor | Only Interactive Advertising Bureau, so far |
| Twitch | Meeting sponsor | Only Interactive Advertising Bureau, so far |
Sources: 1 published list, read September 2026
2026 IAB Annual Leadership Meeting sponsors. Read September 27, 2026. Annual Leadership Meeting sponsors only; Audio Consortium (principal sponsor, an industry group) and NPR (nonprofit) left out.
Who backs Interactive Advertising Bureau's peers, but not Interactive Advertising Bureau
Companies named publicly by at least one of Interactive Advertising Bureau's five peer societies, and not found in Interactive Advertising Bureau's reviewed public records.
The outside view
The membership body for digital advertising and media, combining a technical standards lab, market research, professional certification, and public policy advocacy.
- Authority
- Build
- Outward
- Operational
Their shape
The Republic
Run by its members, built to outlast them.
The Republic runs like a well-built institution, professional and stable, under the guidance of its members. Its gift is scale and continuity, its challenge is staying close to the grassroots as it grows.
Also reads toward The Citadel and The League.
Strengths
Not an official page of Interactive Advertising Bureau. Sociogene does not consult. Everything here comes from public sources, dated and linked. Something wrong here? Tell us what we missed.