Advertising Research Foundation
The industry body that guards the rigor of advertising and media research, convening advertisers, agencies, media, and researchers around evidence, method, and validated standards
Financial profile
Advertising Research Foundation · EIN 13-0417765 · 501(c)(6)
| Fiscal year | Total revenue | Contributions | Program services | Total expenses | Net assets | Year end |
|---|---|---|---|---|---|---|
| FY2023 | $11,181,010 | $894,267 | $10,076,529 | $10,820,401 | $3,822,014 | Dec 2023 |
| FY2022 | $10,116,267 | $778,352 | $9,197,122 | $9,707,768 | $3,344,836 | Dec 2022 |
| FY2021 | $8,623,968 | $0 | $8,135,621 | $8,163,922 | $2,929,965 | Dec 2021 |
| FY2020 | $7,143,778 | $5,074,603 | $1,407,865 | $6,908,134 | $2,599,084 | Dec 2020 |
| FY2019 | $7,745,961 | $0 | $7,042,772 | $7,826,264 | $2,213,053 | Dec 2019 |
| FY2018 | $7,558,283 | $0 | $7,495,404 | $7,912,610 | $2,195,775 | Dec 2018 |
Figures exactly as reported. A blank cell was blank on the form. The fiscal year links to the filing.
Peer societies
Five societies Advertising Research Foundation is read alongside.
IA
Insights Association
The leading US association for the marketing research and data analytics industry, uniting companies and…
4 companies named
IAB
Interactive Advertising Bureau
The membership body for digital advertising and media, combining a technical standards lab, market research…
36 companies named
AAAA
American Association of Advertising Agencies
The trade body of advertising agencies, arming member shops with training, standards, talent pipelines and a…
46 companies named
ANA
Association of National Advertisers
The collective voice of the brands that buy advertising in America, organized to protect and advance the…
594 companies named
AAF
American Advertising Federation
A national federation that knits together local advertising clubs, agencies, brands and students into one…
63 companies named
Who backs ARF
Every company Advertising Research Foundation names publicly as a supporter, exactly as published. Companies also named by other associations on Sociogene come first.
| Company | Support as published | Also named by |
|---|---|---|
| google-160x80-1 | Meeting sponsor | AAA ACC AAF AAS AAAA +3 |
| nielsen-logo-300x50 | Meeting sponsor | AAAA AAJA ANA CPAOF IAB +3 |
| people-inc-150 | Meeting sponsor | ANA GDMP NLGJA NYWIC |
| sc_johnson_logo_black-300x43 | Meeting sponsor | AAPL CI ESA RAMC |
| paramount-logo-160x80-1 | Meeting sponsor | ASA GMS She Runs It |
| vizio-160x80 | Meeting sponsor | AAAA IAB |
| Swayable-Logo-Grey_300X300-002 | Meeting sponsor | ANA |
Sources: 2 published lists, read September 2026
Analytics & Forecasting 2026 sponsors. Read September 27, 2026. Analytics & Forecasting 2026 event sponsor and host (logo wall).
AUDIENCExSCIENCE 2026 sponsors. Read September 27, 2026. AUDIENCExSCIENCE 2026 conference sponsors (logo wall).
Who backs Advertising Research Foundation's peers, but not Advertising Research Foundation
Companies named publicly by at least one of Advertising Research Foundation's five peer societies, and not found in Advertising Research Foundation's reviewed public records.
The outside view
The industry body that guards the rigor of advertising and media research, convening advertisers, agencies, media, and researchers around evidence, method, and validated standards
- Authority
- Build
- Outward
- Operational
Their shape
The Citadel
Led from the center, built to endure.
The Citadel runs on clarity and decisiveness, its direction held by a strong center the whole organization moves behind. Its gift is speed and coherence, its challenge is leaning too heavily on the few at the middle.
Also reads toward The Guild and The League.
Strengths
Not an official page of Advertising Research Foundation. Sociogene does not consult. Everything here comes from public sources, dated and linked. Something wrong here? Tell us what we missed.