She Runs It
The community founded in 1912 by women shut out of the advertising league, now an engine, backed by the industry's largest companies, for moving women into leadership across marketing, media and tech.
Financial profile
She Runs It · EIN 13-6160833 · 501(c)(3)
| Fiscal year | Total revenue | Contributions | Program services | Total expenses | Net assets | Year end |
|---|---|---|---|---|---|---|
| FY2021 | $1,792,847 | $1,211,441 | $581,383 | $1,505,119 | $-920,493 | May 2021 |
| FY2020 | $1,437,240 | $762,752 | $674,409 | $1,758,540 | $-606,601 | May 2020 |
| FY2019 | $2,043,645 | $1,079,108 | $964,506 | $2,002,805 | $-285,301 | May 2019 |
| FY2018 | $1,708,274 | $822,574 | $885,696 | $1,759,301 | $-170,135 | May 2018 |
| FY2017 | $1,783,645 | $843,415 | $940,221 | $2,185,183 | $-119,108 | May 2017 |
| FY2016 | $1,844,580 | $765,670 | $1,078,908 | $1,875,500 | $282,430 | May 2016 |
Figures exactly as reported. A blank cell was blank on the form. The fiscal year links to the filing.
Peer societies
Five societies She Runs It is read alongside.
NYWIC
New York Women in Communications
An institution that has spent nearly a century turning individual women's careers into collective advancement…
45 companies named
ANA
Association of National Advertisers
The collective voice of the brands that buy advertising in America, organized to protect and advance the…
594 companies named
AAAA
American Association of Advertising Agencies
The trade body of advertising agencies, arming member shops with training, standards, talent pipelines and a…
46 companies named
AAF
American Advertising Federation
A national federation that knits together local advertising clubs, agencies, brands and students into one…
63 companies named
NYWIFT
New York Women in Film & Television
The community that has spent nearly five decades honoring, funding and advocating for the women of New York's…
31 companies named
Who backs She Runs It
Every company She Runs It names publicly as a supporter, exactly as published. Companies also named by other associations on Sociogene come first.
| Company | Support as published | Also named by |
|---|---|---|
| Disney_NEWESTLOGO | Corporate partner | AI AAF ADG CI GJCC +3 |
| Meta_lockup | Corporate partner | AAF AAAA APWG ASCC ACL +3 |
| directv-loogo | Corporate partner | BPAA CRA CTA NMHC NRA +1 |
| TransUnion-logo | Corporate partner | ASCU CAR CUNA IBTTA NAFIC +1 |
| TTD_Lockup | Corporate partner | AAF AAAA ANA CTA NYWIC |
| FOX-Pop-Blue | Corporate partner | AAJA ANA NAB NLGJA |
| NBCUniversal | Corporate partner | ANA IRE NAB NYWIC |
| dentsu-logo | Corporate partner | AAF ANA NYWIC |
| DoubleVerify_Logo2019 | Corporate partner | ANA DCN IAB |
| Index_Exchange_Logo_2021 | Corporate partner | ANA CTA IAB |
| Paramount_Static_Logos_P_ICON_LOGO_BLUE | Corporate partner | ARF ASA GMS |
| Tel-Uni | Corporate partner | AAF ANA CTA |
| TheWeatherCompany | Corporate partner | AAAA MMA NWA |
| Ampersand-Dark-Blue | Corporate partner | AAAA ANA |
| Publicis-Groupe-Logo | Corporate partner | AAF NYWIC |
| PubMatic_Logo | Corporate partner | ANA IAB |
| SiriusXM-Media-WORDMARK | Corporate partner | AAF IAB |
| WarnerBros_Logo | Corporate partner | ADG CI |
| WPP-Media_Wordmark | Corporate partner | AAF ANA |
| AMC-Global-Media | Corporate partner | SCTE |
| ChannelFactorysmalllogo | Corporate partner | ANA |
| Dstillery-Logo | Corporate partner | ANA |
| Havas_2025_FLW_Logo | Corporate partner | AAF |
| Logo-Teads-Landscape | Corporate partner | ANA |
| Magnite-Wordmark | Corporate partner | ANA |
| Mediaocean-Logo | Corporate partner | ANA |
| Ogury-Logo-Black | Corporate partner | ANA |
| Scripps-Logo | Corporate partner | MMA |
| BasisTechnologiesLogo | Corporate partner | Only She Runs It, so far |
| IAS_BLACK-LOGO | Corporate partner | Only She Runs It, so far |
| LGAd-Solutions | Corporate partner | Only She Runs It, so far |
| SamsungAds_Horizontal | Corporate partner | Only She Runs It, so far |
| vevo_logo | Corporate partner | Only She Runs It, so far |
| viant-logo | Corporate partner | Only She Runs It, so far |
Sources: 1 published list, read September 2026
Corporate Alliance Partners. Read September 28, 2026. Current Corporate Alliance Partner logo wall; names read from logo file names, tiers from the label under each logo.
Who backs She Runs It's peers, but not She Runs It
Companies named publicly by at least one of She Runs It's five peer societies, and not found in She Runs It's reviewed public records.
The outside view
The community founded in 1912 by women shut out of the advertising league, now an engine, backed by the industry's largest companies, for moving women into leadership across marketing, media and tech.
- Authority
- Build
- Inward
- Operational
Their shape
The Guild
Where mastery is the price of belonging.
The Guild is the keeper of a craft and its standards, where belonging means meeting a real bar. Its gift is depth and trusted expertise, its challenge is opening up to newcomers and new ways.
Also reads toward The Movement and The League.
Strengths
Not an official page of She Runs It. Sociogene does not consult. Everything here comes from public sources, dated and linked. Something wrong here? Tell us what we missed.