American Advertising Federation
A national federation that knits together local advertising clubs, agencies, brands and students into one industry family, celebrating its best work and defending advertising's place in the economy.
Financial profile
American Advertising Federation · EIN 13-2581875 · 501(c)(6)
| Fiscal year | Total revenue | Contributions | Program services | Total expenses | Net assets | Year end |
|---|---|---|---|---|---|---|
| FY2023 | $7,266,425 | $3,801,940 | $3,355,219 | $6,362,478 | $2,980,343 | Jun 2023 |
| FY2022 | $8,213,911 | $4,675,439 | $3,319,072 | $5,272,389 | $2,076,396 | Jun 2022 |
| FY2021 | $3,070,319 | $982,795 | $2,121,487 | $3,016,593 | $-931,942 | Jun 2021 |
| FY2020 | $3,376,147 | $920,150 | $2,485,692 | $4,906,286 | $-985,668 | Jun 2020 |
| FY2019 | $6,504,904 | $3,077,900 | $3,426,504 | $6,160,632 | $544,471 | Jun 2019 |
| FY2018 | $5,996,917 | $2,671,435 | $3,331,957 | $6,432,897 | $200,199 | Jun 2018 |
Figures exactly as reported. A blank cell was blank on the form. The fiscal year links to the filing.
Peer societies
Five societies American Advertising Federation is read alongside.
AAAA
American Association of Advertising Agencies
The trade body of advertising agencies, arming member shops with training, standards, talent pipelines and a…
46 companies named
ANA
Association of National Advertisers
The collective voice of the brands that buy advertising in America, organized to protect and advance the…
594 companies named
IAB
Interactive Advertising Bureau
The membership body for digital advertising and media, combining a technical standards lab, market research…
36 companies named
ARF
Advertising Research Foundation
The industry body that guards the rigor of advertising and media research, convening advertisers, agencies…
7 companies named
RAB
Radio Advertising Bureau
The not for profit trade association advancing America's radio broadcasters by driving advertising revenue…
14 companies named
Who backs AAF
Every company American Advertising Federation names publicly as a supporter, exactly as published. Companies also named by other associations on Sociogene come first.
| Company | Support as published | Also named by |
|---|---|---|
| Amazon | Corporate member | AAA AAPA AIHA ASSP APWG +3 |
| American Airlines | Corporate member | A CCH DRC GSF GACC +3 |
| AT&T | Corporate member | ACC ARIN APA ASCC AWB +3 |
| Disney | Corporate member | AI ADG CI GJCC IWSMF +3 |
| GEICO | Corporate member | BMCC CMA CS GKCCC GMCC +3 |
| Corporate member | AAA ARF ACC AAS AAAA +3 | |
| HP | Corporate member | ACNCH ADA AHA CI CTA +3 |
| iHeartMedia | Corporate member | BRACB CRCC CCC GCP GRCC +3 |
| Kenvue | Corporate member | AAD AAPA ADEA ANCC APA +3 |
| Corporate member | AAAA ANA CAS CI GOC +3 | |
| Meta | Corporate member | AAAA APWG ASCC ACL ANA +3 |
| P and G | Corporate member | ACI ADEA ADA AOCS ASA +3 |
| TikTok | Corporate member | AAAA ANA CCH CI KCC +3 |
| Travelers | Corporate member | AAM AGCA CS HFPG ICBA +3 |
| The Coca-Cola Company | Corporate member | AWPS A AWSF GCC NACS +1 |
| Unilever | Corporate member | AND ASN CI IADR IFDA +1 |
| Clear Channel Outdoor | Corporate member | AMA ANA JC SFCC CSATM |
| The Trade Desk | Corporate member | AAAA ANA CTA NYWIC She Runs It |
| Indeed | Corporate member | EACE NABE NACE NGA |
| NFL | Corporate member | ACS AFCA NAB PTF |
| PayPal | Corporate member | APWG CTA NRF WIC |
| Canva | Corporate member | AMA APWG ISTIE |
| Dentsu | Corporate member | ANA NYWIC She Runs It |
| Spotify | Corporate member | AAIM APA NYWIC |
| TelevisaUnivision | Corporate member | ANA CTA She Runs It |
| Ally Financial | Corporate member | DRC JC |
| Ogilvy | Corporate member | ANA NYWIC |
| OMD | Corporate member | ACS ANA |
| Publicis Media | Corporate member | NYWIC She Runs It |
| Rocket Mortgage | Corporate member | GPC LREA |
| SiriusXM Media | Corporate member | IAB She Runs It |
| WPP Media | Corporate member | ANA She Runs It |
| AMC Networks | Corporate member | NYWIC |
| Arc Worldwide | Corporate member | ANA |
| Canvas Worldwide | Corporate member | ANA |
| Havas | Corporate member | She Runs It |
| Lerma | Corporate member | ANA |
| MediaLink | Corporate member | ANA |
| Mondelez | Corporate member | NAMA |
| NHL | Corporate member | NEC |
| Omnicom | Corporate member | NYWIC |
| Paramount Advertising | Corporate member | ANA |
| RPA | Corporate member | ANA |
| Stagwell | Corporate member | ANA |
| 72andSunny | Corporate member | Only American Advertising Federation, so far |
| Accenture Song | Corporate member | Only American Advertising Federation, so far |
| American Family Home Insurance | Corporate member | Only American Advertising Federation, so far |
| BBDO | Corporate member | Only American Advertising Federation, so far |
| Carol H. Williams | Corporate member | Only American Advertising Federation, so far |
| Elite Media | Corporate member | Only American Advertising Federation, so far |
| Essence Mediacom | Corporate member | Only American Advertising Federation, so far |
| fluent360 | Corporate member | Only American Advertising Federation, so far |
| Known | Corporate member | Only American Advertising Federation, so far |
| MediaCo | Corporate member | Only American Advertising Federation, so far |
| Mindshare | Corporate member | Only American Advertising Federation, so far |
| Mirror Digital | Corporate member | Only American Advertising Federation, so far |
| National CineMedia | Corporate member | Only American Advertising Federation, so far |
| Snapchat | Corporate member | Only American Advertising Federation, so far |
| The Martin Agency | Corporate member | Only American Advertising Federation, so far |
| The Room | Corporate member | Only American Advertising Federation, so far |
| Walton Isaacson | Corporate member | Only American Advertising Federation, so far |
| Wavemaker | Corporate member | Only American Advertising Federation, so far |
| Whalar | Corporate member | Only American Advertising Federation, so far |
Sources: 1 published list, read September 2026
AAF Corporate Members. Read September 27, 2026. Undated current page. Corporate membership program for brands, agencies and media companies (AAF's core membership is clubs, chapters and individuals). Names read from logo alt text. Mobile Marketing Association Global and St. Jude Children's Research Hospital not recorded.
Who backs American Advertising Federation's peers, but not American Advertising Federation
Companies named publicly by at least one of American Advertising Federation's five peer societies, and not found in American Advertising Federation's reviewed public records.
The outside view
A national federation that knits together local advertising clubs, agencies, brands and students into one industry family, celebrating its best work and defending advertising's place in the economy.
- Consensus
- Build
- Outward
- Volunteer
Their shape
The League
Far-flung, and stronger for it.
The League is a federation of many, where the value lives in the connections between its members and chapters. Its gift is reach and resilience, its challenge is holding a shared identity across all its parts.
Also reads toward The Guild and The Village.
Strengths
Not an official page of American Advertising Federation. Sociogene does not consult. Everything here comes from public sources, dated and linked. Something wrong here? Tell us what we missed.