Sociogene

Insights Association

The leading US association for the marketing research and data analytics industry, uniting companies and professionals around ethics, standards, professional certification, and advocacy for the insights profession

4named by IA
168named by peers

Peer societies

Five societies Insights Association is read alongside.

QRCA

Qualitative Research Consultants Association

A professional association of independent qualitative research consultants, advancing the craft and ethics of…

29 companies named

ARF

Advertising Research Foundation

The industry body that guards the rigor of advertising and media research, convening advertisers, agencies…

7 companies named

AMA

American Marketing Association

One of the largest professional and academic communities in marketing, spanning practitioners, professors…

108 companies named

DAA

Digital Analytics Association

The professional association for digital analytics practitioners, advancing the discipline through standards…

IORMS

Institute for Operations Research and the Management Sciences

The professional society for operations research, analytics, and management science, home to leading journals…

24 companies named

Who backs IA

Every company Insights Association names publicly as a supporter, exactly as published. Companies also named by other associations on Sociogene come first.

CompanySupport as publishedAlso named by
Bolt InsightsCorporate partnerOnly Insights Association, so far
ConveoCorporate partnerOnly Insights Association, so far
Quest MindshareCorporate partnerOnly Insights Association, so far
The link GroupCorporate partnerOnly Insights Association, so far
Sources: 1 published list, read September 2026

Signature Sponsors. Read September 27, 2026. Signature Sponsors logo strip on homepage (logo alt text).

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Who backs Insights Association's peers, but not Insights Association

Companies named publicly by at least one of Insights Association's five peer societies, and not found in Insights Association's reviewed public records.

CompanyQRCAARFAMAIORMSPeers
25th Hour CommunicationsNamed1 of 4
AdduroNamed1 of 4
Advance EducationNamed1 of 4
AllCampusNamed1 of 4
Allied PixelNamed1 of 4
AmazonDIAMOND1 of 4
ambioedu.comIndustry Leader Sponsors1 of 4
AMPLNamed1 of 4
Archer EducationNamed1 of 4
ArteylsBRONZE1 of 4
asana.comInnovation Showcase Sponsors1 of 4
atmosphere.tvIndustry Leader Sponsors1 of 4
BandwangoNamed1 of 4
Beacon TechnologiesNamed1 of 4
Blue Moon ConsultingNamed1 of 4
bookyourdata.comNamed1 of 4
BoxcarNamed1 of 4
Campus ReelNamed1 of 4
campussonar.comSponsors1 of 4
CampusXRNamed1 of 4
canadamarketresearch.comOther Sponsors1 of 4
canto.comIndustry Leader Sponsors1 of 4
canva.comIndustry Leader Sponsors1 of 4
Capture Higher EdNamed1 of 4
carnegiehighered.comSponsors1 of 4
chronicle.comSponsors1 of 4
Citadel CSECPLATINUM1 of 4
civicommrs.comPlatinum1 of 4
clearchanneloutdoor.comInnovation Showcase Sponsors1 of 4
collegevine.comSponsors1 of 4
Concept3DNamed1 of 4
coptSILVER1 of 4
crcresearch.comNamed1 of 4
crimtan.comInnovation Showcase Sponsors1 of 4
Digital UnitedNamed1 of 4
Digital WaveNamed1 of 4
digitalpulp.comInnovation Showcase Sponsors1 of 4
Direct DevelopmentNamed1 of 4
DME DeliversNamed1 of 4
doreveal.comOther Sponsors1 of 4
Dynamic IdeasNamed1 of 4
EABNamed1 of 4
ebonysystems.comOther Sponsors1 of 4
echodelta.coInnovation Showcase Sponsors1 of 4
education.amsive.comSponsors1 of 4
educationdynamics.comSponsors1 of 4
Electric KiteNamed1 of 4
Element451Spotlight Partner1 of 4
EncouraNamed1 of 4
EpicosityNamed1 of 4
ERINamed1 of 4
everspringpartners.comSponsors1 of 4
FICONamed1 of 4
fieldiqteam.comGold1 of 4
fieldwork.comGold1 of 4
flowres.ioSilver1 of 4
focuscope.comNamed1 of 4
focuscrossroads.comNamed1 of 4
focusfwd.comNamed1 of 4
FoleonNamed1 of 4
GAMSSILVER1 of 4
GeckoNamed1 of 4
GeneologieNamed1 of 4
gmb.comInnovation Showcase Sponsors1 of 4
google-160x80-1Platinum Sponsors1 of 4
grgonline.comNamed1 of 4
GrodMediaNamed1 of 4
GurobiGOLD1 of 4
HaldaNamed1 of 4
Hannon HillNamed1 of 4
hexalyDIAMOND1 of 4
idfiveNamed1 of 4
iHireNamed1 of 4
inLightenNamed1 of 4
Inside Higher Ed / Times Higher EducationNamed1 of 4
ipivs.comSilver1 of 4
JMP Statistical DiscoveryNamed1 of 4
kanahoma.comSponsors1 of 4
KWALLNamed1 of 4
letsbello.comNamed1 of 4
Level Interactive, Inc.Named1 of 4
Magellan PromotionsNamed1 of 4
ManaferraNamed1 of 4
MarqNamed1 of 4
MathWorksNamed1 of 4
MDPINamed1 of 4
MediagraphNamed1 of 4
MediaValetNamed1 of 4
MeetYourClassNamed1 of 4
mightycitizen.comIndustry Leader Sponsors1 of 4
mindpowerinc.comSponsors1 of 4
Modern CampusNamed1 of 4
MOSEKBRONZE1 of 4
MotimaticNamed1 of 4
multilingualconnections.comNamed1 of 4
murrayhillnational.comNamed1 of 4
mycrofttech.comNamed1 of 4
myemma.comInnovation Showcase Sponsors1 of 4
netnatives.comInnovation Showcase Sponsors1 of 4
NextGradNamed1 of 4
NicheNamed1 of 4
nielsen-logo-300x50Platinum Sponsors1 of 4
OATBRONZE1 of 4
OHONamed1 of 4
ologie.comInnovation Showcase Sponsors1 of 4
ondeckmktg.comSponsors1 of 4
Open FortuneNamed1 of 4
Palgrave MacmillanNamed1 of 4
pantheon.ioSponsors1 of 4
paramount-logo-160x80-1Gold Sponsors1 of 4
paskill.agencySponsors1 of 4
PathifyNamed1 of 4
Pensive GraderNamed1 of 4
people-inc-150Host1 of 4
photoshelter.comSponsors1 of 4
Princeton ConsultantsNamed1 of 4
Prospect PressNamed1 of 4
Prospectus PlusNamed1 of 4
Provalis ResearchNamed1 of 4
q1media.comSponsors1 of 4
qualbids.comNamed1 of 4
qualzy.comGold1 of 4
Raven Eye ConsultingNamed1 of 4
recruitandfield.comOther Sponsors1 of 4
researchfga.comNamed1 of 4
Responsive Learning TechnologiesNamed1 of 4
Ring DigitalNamed1 of 4
RR DonnelleyNamed1 of 4
sasGOLD1 of 4
sc_johnson_logo_black-300x43Host1 of 4
ScholarshipOwlNamed1 of 4
searchstax.comInnovation Showcase Sponsors1 of 4
simpsonscarborough.comSponsors1 of 4
SiteimproveNamed1 of 4
Slate GroupNamed1 of 4
smrs.globalSponsors1 of 4
Spark451Named1 of 4
spokenote.comInnovation Showcase Sponsors1 of 4
SpringerNamed1 of 4
Sprout SocialNamed1 of 4
SquizNamed1 of 4
Stage 2 StudiosNamed1 of 4
steeladvertising.comSponsors1 of 4
SullivanNamed1 of 4
sunriseresearchgroup.comNamed1 of 4
Swayable-Logo-Grey_300X300-002Gold Sponsors1 of 4
sylvestreco.comOther Sponsors1 of 4
syncresearchgroup.comNamed1 of 4
Taylor & FrancisNamed1 of 4
terminalfour.comSponsors1 of 4
The Standard GroupNamed1 of 4
touchstoneresearch.comPlatinum1 of 4
tremendous.comNamed1 of 4
Umbrella DigitalNamed1 of 4
UniBuddyNamed1 of 4
US-News EducationPresenting Sponsor1 of 4
usabilitysciences.comBronze1 of 4
Vantage PointNamed1 of 4
Virtual Circuit ToursNamed1 of 4
VisionPointNamed1 of 4
vivhied.comIndustry Leader Sponsors1 of 4
vizio-160x80Gold Sponsors1 of 4
WorkzoneNamed1 of 4
wpvip.comInnovation Showcase Sponsors1 of 4
Yes&Named1 of 4
Your-TypeNamed1 of 4
zerogravitymarketing.comSponsors1 of 4
zintro.comOther Sponsors1 of 4

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The outside view

The leading US association for the marketing research and data analytics industry, uniting companies and professionals around ethics, standards, professional certification, and advocacy for the insights profession

  • Consensus
  • Build
  • Outward
  • Operational

Their shape

The League

Far-flung, and stronger for it.

The League is a federation of many, where the value lives in the connections between its members and chapters. Its gift is reach and resilience, its challenge is holding a shared identity across all its parts.

Also reads toward The Citadel and The Guild.

Strengths

→Coordinated scale that punches above its weight.
→Ambition matched by professional execution.
→A credible, unified voice for many.

Not an official page of Insights Association. Sociogene does not consult. Everything here comes from public sources, dated and linked. Something wrong here? Tell us what we missed.