Sociogene

Digital Analytics Association

The professional association for digital analytics practitioners, advancing the discipline through standards, education, and community.

112named by peers

Financial profile

Digital Analytics Association · EIN 20-1324018 · 501(c)(6)

Fiscal yearTotal revenueContributionsProgram servicesTotal expensesNet assetsYear end
FY2023$384,174$0$376,810$385,081$12,250Dec 2023
FY2022$432,737$0$409,590$542,002$13,157Dec 2022
FY2021$1,081,228$0$1,052,353$1,096,985$122,422Dec 2021
FY2020$932,585$0$919,472$887,907$120,978Dec 2020
FY2019$1,198,150$0$1,181,845$1,141,181$76,300Dec 2019
FY2018$1,050,032$0$1,029,982$1,009,936$19,331Dec 2018

Figures exactly as reported. A blank cell was blank on the form. The fiscal year links to the filing.

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Peer societies

Five societies Digital Analytics Association is read alongside.

DSA

Data Science Association

A nonprofit professional association for data scientists and related practitioners that offers a code of…

IA

Insights Association

The leading US association for the marketing research and data analytics industry, uniting companies and…

4 companies named

DI

DAMA International

The professional body for data management, author of the DMBOK body of knowledge and home of the CDMP…

AMA

American Marketing Association

One of the largest professional and academic communities in marketing, spanning practitioners, professors…

108 companies named

CEPA

Customer Experience Professionals Association

The professional association for customer experience practitioners, creator of the certified customer…

Who backs DAA

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Who backs Digital Analytics Association's peers, but not Digital Analytics Association

Companies named publicly by at least one of Digital Analytics Association's five peer societies, and not found in Digital Analytics Association's reviewed public records.

CompanyIAAMAPeers
25th Hour CommunicationsNamed1 of 2
AdduroNamed1 of 2
Advance EducationNamed1 of 2
AllCampusNamed1 of 2
Allied PixelNamed1 of 2
ambioedu.comIndustry Leader Sponsors1 of 2
Archer EducationNamed1 of 2
asana.comInnovation Showcase Sponsors1 of 2
atmosphere.tvIndustry Leader Sponsors1 of 2
BandwangoNamed1 of 2
Beacon TechnologiesNamed1 of 2
Blue Moon ConsultingNamed1 of 2
Bolt InsightsSignature Sponsor1 of 2
BoxcarNamed1 of 2
Campus ReelNamed1 of 2
campussonar.comSponsors1 of 2
CampusXRNamed1 of 2
canto.comIndustry Leader Sponsors1 of 2
canva.comIndustry Leader Sponsors1 of 2
Capture Higher EdNamed1 of 2
carnegiehighered.comSponsors1 of 2
chronicle.comSponsors1 of 2
clearchanneloutdoor.comInnovation Showcase Sponsors1 of 2
collegevine.comSponsors1 of 2
Concept3DNamed1 of 2
ConveoSignature Sponsor1 of 2
crimtan.comInnovation Showcase Sponsors1 of 2
Digital UnitedNamed1 of 2
Digital WaveNamed1 of 2
digitalpulp.comInnovation Showcase Sponsors1 of 2
Direct DevelopmentNamed1 of 2
DME DeliversNamed1 of 2
EABNamed1 of 2
echodelta.coInnovation Showcase Sponsors1 of 2
education.amsive.comSponsors1 of 2
educationdynamics.comSponsors1 of 2
Electric KiteNamed1 of 2
Element451Spotlight Partner1 of 2
EncouraNamed1 of 2
EpicosityNamed1 of 2
ERINamed1 of 2
everspringpartners.comSponsors1 of 2
FoleonNamed1 of 2
GeckoNamed1 of 2
GeneologieNamed1 of 2
gmb.comInnovation Showcase Sponsors1 of 2
GrodMediaNamed1 of 2
HaldaNamed1 of 2
Hannon HillNamed1 of 2
idfiveNamed1 of 2
iHireNamed1 of 2
inLightenNamed1 of 2
Inside Higher Ed / Times Higher EducationNamed1 of 2
kanahoma.comSponsors1 of 2
KWALLNamed1 of 2
Level Interactive, Inc.Named1 of 2
Magellan PromotionsNamed1 of 2
ManaferraNamed1 of 2
MarqNamed1 of 2
MediagraphNamed1 of 2
MediaValetNamed1 of 2
MeetYourClassNamed1 of 2
mightycitizen.comIndustry Leader Sponsors1 of 2
mindpowerinc.comSponsors1 of 2
Modern CampusNamed1 of 2
MotimaticNamed1 of 2
myemma.comInnovation Showcase Sponsors1 of 2
netnatives.comInnovation Showcase Sponsors1 of 2
NextGradNamed1 of 2
NicheNamed1 of 2
OHONamed1 of 2
ologie.comInnovation Showcase Sponsors1 of 2
ondeckmktg.comSponsors1 of 2
Open FortuneNamed1 of 2
pantheon.ioSponsors1 of 2
paskill.agencySponsors1 of 2
PathifyNamed1 of 2
photoshelter.comSponsors1 of 2
Prospectus PlusNamed1 of 2
q1media.comSponsors1 of 2
Quest MindshareSignature Sponsor1 of 2
Raven Eye ConsultingNamed1 of 2
Ring DigitalNamed1 of 2
RR DonnelleyNamed1 of 2
ScholarshipOwlNamed1 of 2
searchstax.comInnovation Showcase Sponsors1 of 2
simpsonscarborough.comSponsors1 of 2
SiteimproveNamed1 of 2
Slate GroupNamed1 of 2
smrs.globalSponsors1 of 2
Spark451Named1 of 2
spokenote.comInnovation Showcase Sponsors1 of 2
Sprout SocialNamed1 of 2
SquizNamed1 of 2
Stage 2 StudiosNamed1 of 2
steeladvertising.comSponsors1 of 2
SullivanNamed1 of 2
terminalfour.comSponsors1 of 2
The link GroupSignature Sponsor1 of 2
The Standard GroupNamed1 of 2
Umbrella DigitalNamed1 of 2
UniBuddyNamed1 of 2
US-News EducationPresenting Sponsor1 of 2
Vantage PointNamed1 of 2
Virtual Circuit ToursNamed1 of 2
VisionPointNamed1 of 2
vivhied.comIndustry Leader Sponsors1 of 2
WorkzoneNamed1 of 2
wpvip.comInnovation Showcase Sponsors1 of 2
Yes&Named1 of 2
Your-TypeNamed1 of 2
zerogravitymarketing.comSponsors1 of 2

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The outside view

The professional association for digital analytics practitioners, advancing the discipline through standards, education, and community.

  • Consensus
  • Build
  • Inward
  • Volunteer

Their shape

The Guild

Where mastery is the price of belonging.

The Guild is the keeper of a craft and its standards, where belonging means meeting a real bar. Its gift is depth and trusted expertise, its challenge is opening up to newcomers and new ways.

Also reads toward The Village, The Republic and The Frontier.

Strengths

→Deep loyalty and a strong sense of belonging.
→Standards and credentials carry real weight.
→Expertise and trusted credential in the field.

Not an official page of Digital Analytics Association. Sociogene does not consult. Everything here comes from public sources, dated and linked. Something wrong here? Tell us what we missed.