Society for Incentive Travel Excellence
The global society of incentive travel since 1973, joining buyers and suppliers in 90 countries around the Crystal Awards, certification and research.
Financial profile
Society for Incentive Travel Excellence · EIN 30-0141119 · 501(c)(6)
| Fiscal year | Total revenue | Contributions | Program services | Total expenses | Net assets | Year end |
|---|---|---|---|---|---|---|
| FY2024 | $5,213,201 | $2,780,900 | $2,393,991 | $4,778,112 | $932,273 | Dec 2024 |
| FY2023 | $3,406,700 | $884,720 | $2,506,496 | $3,351,271 | $483,798 | Dec 2023 |
| FY2022 | $2,311,258 | $708,365 | $1,595,863 | $2,282,762 | $399,672 | Dec 2022 |
| FY2021 | $1,392,452 | $697,441 | $687,355 | $1,356,457 | $417,623 | Dec 2021 |
| FY2020 | $1,798,400 | $838,547 | $950,649 | $1,874,274 | $365,657 | Dec 2020 |
| FY2019 | $2,193,402 | $963,919 | $1,216,018 | $2,122,769 | $415,754 | Dec 2019 |
Figures exactly as reported. A blank cell was blank on the form. The fiscal year links to the filing.
Peer societies
Five societies SITE is read alongside.
MPI
Meeting Professionals International
The largest professional association for the meeting and event industry, serving planners and suppliers…
17 companies named
PCMA
Professional Convention Management Association
The education and network engine for the people who design and run business events
20 companies named
EIC
Events Industry Council
The federation of organizations across the business events and meetings industry, owner of the Certified…
8 companies named
IAEE
International Association of Exhibitions and Events
The leading association for professionals who organize exhibitions and business events, offering the industry…
29 companies named
HSMAI
Hospitality Sales and Marketing Association International
The professional organization for hospitality sales, marketing, and revenue optimization professionals…
Who backs SITE
Every company SITE names publicly as a supporter, exactly as published. Companies also named by other associations on Sociogene come first.
| Company | Support as published | Also named by |
|---|---|---|
| Delta Air Lines | Corporate partner | AWSF DRC ELF GDF GJCC +3 |
| Hilton | Corporate partner | A BCCC DI EIC FCCLA +3 |
| United Airlines | Corporate partner | ATCA ACS ATEC BCC CAS +3 |
| Cvent | Corporate partner | AHLA EIC MPI |
| IHG Hotels & Resorts | Corporate partner | AI ASAE PCMA |
| Maui Jim | Corporate partner | CMA PPAI |
| MGM Resorts International | Corporate partner | ASAE UCC |
| IMEX GROUP | Corporate partner | PCMA |
| Royal Caribbean Group | Corporate partner | USTA |
| Wooden Element | Corporate partner | PPAI |
| Accor | Corporate partner | Only SITE, so far |
| Air Canada | Corporate partner | Only SITE, so far |
| Bishop McCann | Corporate partner | Only SITE, so far |
| Melia Hotels | Corporate partner | Only SITE, so far |
| Norwegian Cruise Line Holdings Ltd | Corporate partner | Only SITE, so far |
| Terramar DMC | Corporate partner | Only SITE, so far |
Sources: 2 published lists, read September 2026
2026 Strategic Partners. Read September 30, 2026. Tiered list (Diamond, Platinum, Elite, Premier, Select). Government and nonprofit destination bodies on the same list are left out: Discover Puerto Rico, Saudi Tourism Authority, Destination Canada, Costa Rica Tourism Board, Mexican Caribbean Convention & Visitors Bureau, Oman Convention Bureau.
SITE Crystal Awards sponsor. Read September 30, 2026. The 2027 Crystal Awards cycle (entries June to August 2026) is sponsored by The IMEX Group, also confirmed in the 30 Sep 2026 shortlist news post.
Who backs SITE's peers, but not SITE
Companies named publicly by at least one of SITE's five peer societies, and not found in SITE's reviewed public records.
| Company | MPI | PCMA | EIC | IAEE | Peers |
|---|---|---|---|---|---|
| encore-logo | Signature Partners | Engage Partners | Strategic Partners | 3 of 4 | |
| IMEX | Strategic Partner | Strategic Partners | Strategic Partner | 3 of 4 | |
| oakview_primary_logo | Signature Partners | Engage Partners | Strategic Partners | 3 of 4 | |
| Caesars Entertainment | Elite Partners | Engage Partners | 2 of 4 | ||
| Marriott International | Advantage Partners | Experience Partners | 2 of 4 | ||
| mgm | Signature Partners | Strategic Partners | 2 of 4 | ||
| SwapCard | Service Providers | Strategic Partner | 2 of 4 | ||
| 42chat | Collaborator | 1 of 4 | |||
| 4imprint | Preferred Partner | 1 of 4 | |||
| Access | Service Providers | 1 of 4 | |||
| AFR | Service Providers | 1 of 4 | |||
| ALHI | Strategic Partners | 1 of 4 | |||
| Body Works | Service Providers | 1 of 4 | |||
| BodyWorks | Collaborator | 1 of 4 | |||
| Brown & Brown | Preferred Partner | 1 of 4 | |||
| Brumark | Visionary | 1 of 4 | |||
| BTX Global | Strategic | 1 of 4 | |||
| cntv | Strategic | 1 of 4 | |||
| eshow | Strategic Partner | 1 of 4 | |||
| ESL Logo | Signature Partners | 1 of 4 | |||
| EventSphere | Associate | 1 of 4 | |||
| Evolution Dome | Visionary | 1 of 4 | |||
| ExpoAuctions | Associate | 1 of 4 | |||
| ExpoFP | Associate | 1 of 4 | |||
| foster-and-fathom | Advantage Partners | 1 of 4 | |||
| Freeman | Strategic Partner | 1 of 4 | |||
| GES OnPeak | Strategic Partner | 1 of 4 | |||
| grit-prod-expo | Advantage Partners | 1 of 4 | |||
| HekaHealth | Service Providers | 1 of 4 | |||
| ihg-logo | Signature Partners | 1 of 4 | |||
| InGo | Service Providers | 1 of 4 | |||
| kalahari_resorts | Signature Partners | 1 of 4 | |||
| Legends | Visionary | 1 of 4 | |||
| Macao Sands | Excel Partners | 1 of 4 | |||
| Map Your Show | Visionary | 1 of 4 | |||
| Marina Bay Sands | Excel Partners | 1 of 4 | |||
| Maritz | Collaborator | 1 of 4 | |||
| MBS | Strategic Partners | 1 of 4 | |||
| MGM Resorts | Engage Partners | 1 of 4 | |||
| Pinnacle Live | Experience Partners | 1 of 4 | |||
| Popshap | Collaborator | 1 of 4 | |||
| Questex | Industry Partners | 1 of 4 | |||
| Rainfocus | Service Providers | 1 of 4 | |||
| rosen | Signature Partners | 1 of 4 | |||
| ShowReady | Strategic | 1 of 4 | |||
| Skift Meetings logo | Industry Partners | 1 of 4 | |||
| Snoball | Strategic Partner | 1 of 4 | |||
| STR | Industry Partners | 1 of 4 | |||
| T3 Expo | Collaborator | 1 of 4 | |||
| The Vendry | Strategic Alliances | 1 of 4 | |||
| Trade Show Executive Magazine | Strategic | 1 of 4 | |||
| TSNN | Visionary | 1 of 4 | |||
| United Service Companies | Strategic | 1 of 4 | |||
| Veloxity | Visionary | 1 of 4 | |||
| Wordly | Service Providers | 1 of 4 | |||
| zenus | Strategic | 1 of 4 |
The outside view
The global society of incentive travel since 1973, joining buyers and suppliers in 90 countries around the Crystal Awards, certification and research.
- Authority
- Build
- Inward
- Operational
Their shape
The Guild
Where mastery is the price of belonging.
The Guild is the keeper of a craft and its standards, where belonging means meeting a real bar. Its gift is depth and trusted expertise, its challenge is opening up to newcomers and new ways.
Also reads toward The League and The Village.
Strengths
Not an official page of Society for Incentive Travel Excellence. Sociogene does not consult. Everything here comes from public sources, dated and linked. Something wrong here? Tell us what we missed.