Hospitality Sales and Marketing Association International
The professional organization for hospitality sales, marketing, and revenue optimization professionals, offering certification, education, and events that advance commercial disciplines in the travel and lodging industry.
Financial profile
Hospitality Sales and Marketing Association International · EIN 21-0653201 · 501(c)(6)
| Fiscal year | Total revenue | Contributions | Program services | Total expenses | Net assets | Year end |
|---|---|---|---|---|---|---|
| FY2023 | $4,091,648 | $0 | $3,918,924 | $4,033,659 | $617,771 | Dec 2023 |
| FY2022 | $3,688,621 | $0 | $3,534,569 | $3,401,660 | $540,779 | Dec 2022 |
| FY2021 | $3,114,653 | $0 | $3,108,631 | $2,785,709 | $258,082 | Dec 2021 |
| FY2020 | $3,008,366 | $0 | $3,004,450 | $3,119,893 | $-66,431 | Dec 2020 |
| FY2019 | $4,468,026 | $0 | $4,465,873 | $4,365,343 | $36,582 | Dec 2019 |
| FY2018 | $4,300,197 | $0 | $4,298,185 | $4,066,564 | $-66,101 | Dec 2018 |
Figures exactly as reported. A blank cell was blank on the form. The fiscal year links to the filing.
Peer societies
Five societies Hospitality Sales and Marketing Association International is read alongside.
MPI
Meeting Professionals International
The largest professional association for the meeting and event industry, serving planners and suppliers…
17 companies named
PCMA
Professional Convention Management Association
The education and network engine for the people who design and run business events
20 companies named
AMA
American Marketing Association
One of the largest professional and academic communities in marketing, spanning practitioners, professors…
108 companies named
SMA
Sales Management Association
A professional association for sales leaders and the people who manage sales forces, advancing the discipline…
6 companies named
SAMA
Strategic Account Management Association
A professional community advancing the discipline of strategic and key account management, offering…
20 companies named
Who backs HSMAI
No public supporter list found as of September 2026.
Who backs Hospitality Sales and Marketing Association International's peers, but not Hospitality Sales and Marketing Association International
Companies named publicly by at least one of Hospitality Sales and Marketing Association International's five peer societies, and not found in Hospitality Sales and Marketing Association International's reviewed public records.
| Company | MPI | PCMA | AMA | SMA | SAMA | Peers |
|---|---|---|---|---|---|---|
| Caesars Entertainment | Elite Partners | Engage Partners | 2 of 5 | |||
| encore-logo | Signature Partners | Engage Partners | 2 of 5 | |||
| Hilton | Advantage Partners | Engage Partners | 2 of 5 | |||
| Marriott International | Advantage Partners | Experience Partners | 2 of 5 | |||
| oakview_primary_logo | Signature Partners | Engage Partners | 2 of 5 | |||
| 25th Hour Communications | Named | 1 of 5 | ||||
| Access | Service Providers | 1 of 5 | ||||
| Adduro | Named | 1 of 5 | ||||
| Advance Education | Named | 1 of 5 | ||||
| AFR | Service Providers | 1 of 5 | ||||
| Akeron | Named | 1 of 5 | ||||
| AllCampus | Named | 1 of 5 | ||||
| Allied Pixel | Named | 1 of 5 | ||||
| ambioedu.com | Industry Leader Sponsors | 1 of 5 | ||||
| Archer Education | Named | 1 of 5 | ||||
| Arpedio | Global Technology Partners | 1 of 5 | ||||
| asana.com | Innovation Showcase Sponsors | 1 of 5 | ||||
| atmosphere.tv | Industry Leader Sponsors | 1 of 5 | ||||
| AXIOM Sales Kinetics | Named | 1 of 5 | ||||
| Bandwango | Named | 1 of 5 | ||||
| Beacon Technologies | Named | 1 of 5 | ||||
| Blue Moon Consulting | Named | 1 of 5 | ||||
| Body Works | Service Providers | 1 of 5 | ||||
| Boxcar | Named | 1 of 5 | ||||
| Campus Reel | Named | 1 of 5 | ||||
| campussonar.com | Sponsors | 1 of 5 | ||||
| CampusXR | Named | 1 of 5 | ||||
| canto.com | Industry Leader Sponsors | 1 of 5 | ||||
| canva.com | Industry Leader Sponsors | 1 of 5 | ||||
| Capture Higher Ed | Named | 1 of 5 | ||||
| carnegiehighered.com | Sponsors | 1 of 5 | ||||
| chronicle.com | Sponsors | 1 of 5 | ||||
| clearchanneloutdoor.com | Innovation Showcase Sponsors | 1 of 5 | ||||
| collegevine.com | Sponsors | 1 of 5 | ||||
| Concept3D | Named | 1 of 5 | ||||
| congruity-logo | Named | 1 of 5 | ||||
| Corporate Visions | Training Partners | 1 of 5 | ||||
| crimtan.com | Innovation Showcase Sponsors | 1 of 5 | ||||
| CVENT | Advantage Partners | 1 of 5 | ||||
| Digital United | Named | 1 of 5 | ||||
| Digital Wave | Named | 1 of 5 | ||||
| digitalpulp.com | Innovation Showcase Sponsors | 1 of 5 | ||||
| Direct Development | Named | 1 of 5 | ||||
| DME Delivers | Named | 1 of 5 | ||||
| EAB | Named | 1 of 5 | ||||
| echodelta.co | Innovation Showcase Sponsors | 1 of 5 | ||||
| education.amsive.com | Sponsors | 1 of 5 | ||||
| educationdynamics.com | Sponsors | 1 of 5 | ||||
| Electric Kite | Named | 1 of 5 | ||||
| Element451 | Spotlight Partner | 1 of 5 | ||||
| Encoura | Named | 1 of 5 | ||||
| Epicosity | Named | 1 of 5 | ||||
| ERI | Named | 1 of 5 | ||||
| ESL Logo | Signature Partners | 1 of 5 | ||||
| Etsy Cover Photo | Named | 1 of 5 | ||||
| everspringpartners.com | Sponsors | 1 of 5 | ||||
| Foleon | Named | 1 of 5 | ||||
| foster-and-fathom | Advantage Partners | 1 of 5 | ||||
| Freeman-logo | Named | 1 of 5 | ||||
| Gecko | Named | 1 of 5 | ||||
| Geneologie | Named | 1 of 5 | ||||
| gmb.com | Innovation Showcase Sponsors | 1 of 5 | ||||
| grit-prod-expo | Advantage Partners | 1 of 5 | ||||
| GrodMedia | Named | 1 of 5 | ||||
| Halda | Named | 1 of 5 | ||||
| Hannon Hill | Named | 1 of 5 | ||||
| HekaHealth | Service Providers | 1 of 5 | ||||
| idfive | Named | 1 of 5 | ||||
| Ignite Selling | Named | 1 of 5 | ||||
| IHG Hotels & Resorts | Engage Partners | 1 of 5 | ||||
| ihg-logo | Signature Partners | 1 of 5 | ||||
| iHire | Named | 1 of 5 | ||||
| IMEX | Strategic Partner | 1 of 5 | ||||
| IMEX Group | Engage Partners | 1 of 5 | ||||
| IMPAX | Training Partners | 1 of 5 | ||||
| InGo | Service Providers | 1 of 5 | ||||
| inLighten | Named | 1 of 5 | ||||
| Innovyne | Named | 1 of 5 | ||||
| Inside Higher Ed / Times Higher Education | Named | 1 of 5 | ||||
| kalahari_resorts | Signature Partners | 1 of 5 | ||||
| kanahoma.com | Sponsors | 1 of 5 | ||||
| KWALL | Named | 1 of 5 | ||||
| Lanshore | Named | 1 of 5 | ||||
| Level Interactive, Inc. | Named | 1 of 5 | ||||
| Macao Sands | Excel Partners | 1 of 5 | ||||
| Magellan Promotions | Named | 1 of 5 | ||||
| Manaferra | Named | 1 of 5 | ||||
| Marina Bay Sands | Excel Partners | 1 of 5 | ||||
| Marq | Named | 1 of 5 | ||||
| Mediagraph | Named | 1 of 5 | ||||
| MediaValet | Named | 1 of 5 | ||||
| MeetYourClass | Named | 1 of 5 | ||||
| Mercuri International | Training Partners | 1 of 5 | ||||
| mgm | Signature Partners | 1 of 5 | ||||
| MGM Resorts | Engage Partners | 1 of 5 | ||||
| Microsoft | Named | 1 of 5 | ||||
| mightycitizen.com | Industry Leader Sponsors | 1 of 5 | ||||
| mindpowerinc.com | Sponsors | 1 of 5 | ||||
| Modern Campus | Named | 1 of 5 | ||||
| Motimatic | Named | 1 of 5 | ||||
| Mural_Wordmark | Named | 1 of 5 | ||||
| myemma.com | Innovation Showcase Sponsors | 1 of 5 | ||||
| netnatives.com | Innovation Showcase Sponsors | 1 of 5 | ||||
| NextGrad | Named | 1 of 5 | ||||
| Niche | Named | 1 of 5 | ||||
| OHO | Named | 1 of 5 | ||||
| ologie.com | Innovation Showcase Sponsors | 1 of 5 | ||||
| ondeckmktg.com | Sponsors | 1 of 5 | ||||
| Open Fortune | Named | 1 of 5 | ||||
| OratiumLogo | Named | 1 of 5 | ||||
| pantheon.io | Sponsors | 1 of 5 | ||||
| paskill.agency | Sponsors | 1 of 5 | ||||
| Pathify | Named | 1 of 5 | ||||
| perfluence-logo | Named | 1 of 5 | ||||
| Performance Methods, Inc. | Training Partners | 1 of 5 | ||||
| photoshelter.com | Sponsors | 1 of 5 | ||||
| Pinnacle Live | Experience Partners | 1 of 5 | ||||
| PrimeMeridianGroup | Named | 1 of 5 | ||||
| Prospectus Plus | Named | 1 of 5 | ||||
| q1media.com | Sponsors | 1 of 5 | ||||
| Questex | Industry Partners | 1 of 5 | ||||
| Rainfocus | Service Providers | 1 of 5 | ||||
| Raven Eye Consulting | Named | 1 of 5 | ||||
| Ring Digital | Named | 1 of 5 | ||||
| rosen | Signature Partners | 1 of 5 | ||||
| RR Donnelley | Named | 1 of 5 | ||||
| ScholarshipOwl | Named | 1 of 5 | ||||
| searchstax.com | Innovation Showcase Sponsors | 1 of 5 | ||||
| simpsonscarborough.com | Sponsors | 1 of 5 | ||||
| Siteimprove | Named | 1 of 5 | ||||
| Skift Meetings logo | Industry Partners | 1 of 5 | ||||
| Slate Group | Named | 1 of 5 | ||||
| smrs.global | Sponsors | 1 of 5 | ||||
| Spark451 | Named | 1 of 5 | ||||
| spokenote.com | Innovation Showcase Sponsors | 1 of 5 | ||||
| Sprout Social | Named | 1 of 5 | ||||
| Squiz | Named | 1 of 5 | ||||
| Stage 2 Studios | Named | 1 of 5 | ||||
| steeladvertising.com | Sponsors | 1 of 5 | ||||
| STR | Industry Partners | 1 of 5 | ||||
| Sullivan | Named | 1 of 5 | ||||
| SwapCard | Service Providers | 1 of 5 | ||||
| terminalfour.com | Sponsors | 1 of 5 | ||||
| The Chapman Group | Training Partners | 1 of 5 | ||||
| The Standard Group | Named | 1 of 5 | ||||
| The Summit Group | Training Partners | 1 of 5 | ||||
| The Vendry | Strategic Alliances | 1 of 5 | ||||
| Think! Inc. | Training Partners | 1 of 5 | ||||
| Umbrella Digital | Named | 1 of 5 | ||||
| UniBuddy | Named | 1 of 5 | ||||
| US-News Education | Presenting Sponsor | 1 of 5 | ||||
| Valkre | Training Partners | 1 of 5 | ||||
| Vantage Partners | Training Partners | 1 of 5 | ||||
| Vantage Point | Named | 1 of 5 | ||||
| Virtual Circuit Tours | Named | 1 of 5 | ||||
| VisionPoint | Named | 1 of 5 | ||||
| vivhied.com | Industry Leader Sponsors | 1 of 5 | ||||
| Whetstone | Training Partners | 1 of 5 | ||||
| woh-wellbeingcollective | Named | 1 of 5 | ||||
| Wordly | Service Providers | 1 of 5 | ||||
| Workzone | Named | 1 of 5 | ||||
| wpvip.com | Innovation Showcase Sponsors | 1 of 5 | ||||
| Yes& | Named | 1 of 5 | ||||
| Your-Type | Named | 1 of 5 | ||||
| zerogravitymarketing.com | Sponsors | 1 of 5 | ||||
| ZS | Research Partners | 1 of 5 |
The outside view
The professional organization for hospitality sales, marketing, and revenue optimization professionals, offering certification, education, and events that advance commercial disciplines in the travel and lodging industry.
- Consensus
- Build
- Inward
- Volunteer
Their shape
The Guild
Where mastery is the price of belonging.
The Guild is the keeper of a craft and its standards, where belonging means meeting a real bar. Its gift is depth and trusted expertise, its challenge is opening up to newcomers and new ways.
Also reads toward The Citadel and The Village.
Strengths
Not an official page of Hospitality Sales and Marketing Association International. Sociogene does not consult. Everything here comes from public sources, dated and linked. Something wrong here? Tell us what we missed.