North American Equipment Dealers Association
An alliance of more than 3,500 agricultural, industrial, forestry and outdoor power equipment dealers across the United States and Canada, organized around one question, Will it Help the Dealer?, and above all around the dealer's contract with the manufacturer.
Financial profile
North American Equipment Dealers Association · EIN 43-6034533 · 501(c)(6)
| Fiscal year | Total revenue | Contributions | Program services | Total expenses | Net assets | Year end |
|---|---|---|---|---|---|---|
| FY2025 | $3,093,534 | $669,813 | $1,670,918 | $2,625,691 | $8,811,252 | Jun 2025 |
| FY2024 | $2,459,311 | $650,305 | $1,236,149 | $2,346,824 | $7,996,935 | Jun 2024 |
| FY2023 | $2,353,804 | $710,216 | $1,179,337 | $2,354,733 | $7,884,005 | Jun 2023 |
| FY2022 | $1,038,747 | $755,938 | $164,014 | $1,124,170 | $2,891,486 | Jun 2022 |
| FY2021 | $836,386 | $572,395 | $165,195 | $974,371 | $3,510,499 | Jun 2021 |
| FY2020 | $937,992 | $525,378 | $131,401 | $1,205,414 | $3,062,189 | Jun 2020 |
Figures exactly as reported. A blank cell was blank on the form. The fiscal year links to the filing.
Peer societies
Five societies NAEDA is read alongside.
AED
Associated Equipment Distributors
The international trade association of distributors that sell and service heavy construction, mining, and…
48 companies named
AEM
Association of Equipment Manufacturers
A century-old alliance of construction and agriculture equipment makers pooling advocacy, market…
41 companies named
NADA
National Automobile Dealers Association
The trade association representing franchised new car and truck dealers, advocating on the dealer franchise…
80 companies named
ARA
Agricultural Retailers Association
The trade association representing agricultural retailers and distributors, the businesses that sell crop…
33 companies named
NHPA
North American Hardware and Paint Association
A nonprofit that has served independent hardware, paint and home improvement retailers since 1900, counting…
11 companies named
Who backs NAEDA
Every company NAEDA names publicly as a supporter, exactly as published. Companies also named by other associations on Sociogene come first.
| Company | Support as published | Also named by |
|---|---|---|
| Federated InsurancePublished as FEDERATED-US-PARTNER.png | Corporate partner | ACCA ASA AWI AED CNCDA +3 |
| FedExPublished as FEDEX-PARTNER.png | Corporate partner | AIA AGCA AWB CRCC CHCI +3 |
| ElavonPublished as ELAVON-PARTNER.png | Corporate partner | ABA AFP CRA ETA GFOA +2 |
| CorpayPublished as CORPAY-PARTNER.png | Corporate partner | AFP APTUS CFMA GFOA NADA |
| KenectPublished as KENECT-PARTNER.png | Corporate partner | CADA MIC MRAA |
| KPAPublished as KPA-PARTNER.png | Corporate partner | CNCDA CADA NADA |
| PartnerShipPublished as PARTNERSHIP-PARTNER.png | Corporate partner | ABA NAMM NTMA |
| Stanley Black & Decker | Other | NABA NAHB NCCER |
| UniFirstPublished as UNIFIRST-PARTNER.png | Corporate partner | CADA LCC MSCC |
| AgDirectPublished as AGDIRECT-PARTNER.png | Corporate partner | AED |
| MNPPublished as MNP-PARTNER.png | Corporate partner | ACMP |
| OPOC.USPublished as OPOC-PARTNER.png | Corporate partner | AED |
| AltaGasPublished as Canada Electricity & Natural Gas Discount Program | Other | Only NAEDA, so far |
| APPI EnergyPublished as APPI-ENERGY-RECOMMEND.png | Other | Only NAEDA, so far |
| Arch Staffing & ConsultingPublished as ARCH-STAFFING-PARTNER | Corporate partner | Only NAEDA, so far |
| Equipment Insurance InternationalPublished as EQUIPMENT-INSURANCE-INTERNATIONAL-RECOMMEND.png | Other | Only NAEDA, so far |
| Farm ProgressPublished as farm-progress-logo | Corporate partner | Only NAEDA, so far |
| Federated Insurance CanadaPublished as FEDERATED-CANADA-PARTNER.png | Corporate partner | Only NAEDA, so far |
| Haylor, Freyer & CoonPublished as Haylor-Freyer-Coon-Partner | Corporate partner | Only NAEDA, so far |
| IronSolutionsPublished as IronGuides, IronHQ, and other industry data | Other | Only NAEDA, so far |
| LegalShieldPublished as LEGAL-SHIELD-ID-SHIELD-PARTNER.png | Corporate partner | Only NAEDA, so far |
| MonerisPublished as MONERIS-PARTNER.png | Corporate partner | Only NAEDA, so far |
| OFXPublished as OXF Currency Exchange | Other | Only NAEDA, so far |
| Preferred PaymentsPublished as Preferred-Payments-Partner-image.png | Corporate partner | Only NAEDA, so far |
| Specialty Equipment Insurance ServicesPublished as SEIS-Logo | Corporate partner | Only NAEDA, so far |
| Tax Favored BenefitsPublished as TFB-PARTNER.png | Corporate partner | Only NAEDA, so far |
Sources: 2 published lists, read October 2026
NAEDA homepage: industry news and dealer meetings. Read October 15, 2026. Companies named on the NAEDA homepage in 2026 as sponsoring dealer memberships or dealer meetings.
Preferred Partners. Read October 15, 2026. Preferred partner companies and other recommended resources offering programs to NAEDA dealer members.
Who backs NAEDA's peers, but not NAEDA
Companies named publicly by at least one of NAEDA's five peer societies, and not found in NAEDA's reviewed public records.
| Company | AED | AEM | NADA | ARA | NHPA | Peers |
|---|---|---|---|---|---|---|
| Markt-Pilot | Named | Named | 2 of 5 | |||
| VitalEdge | Named | Named | 2 of 5 | |||
| 14 West | Named | 1 of 5 | ||||
| 1st Source Bank | Named | 1 of 5 | ||||
| 700Credit | GOLD | 1 of 5 | ||||
| Above the Fray | Named | 1 of 5 | ||||
| ACUSI | Named | 1 of 5 | ||||
| Affinitiv | GOLD | 1 of 5 | ||||
| AFIP-ADCO | GOLD | 1 of 5 | ||||
| AGCO | DIAMOND SPONSORS | 1 of 5 | ||||
| AGI | BRONZE SPONSORS | 1 of 5 | ||||
| Agvance | GOLD SPONSORS | 1 of 5 | ||||
| AgVantage Software | SUPPORTER SPONSORS | 1 of 5 | ||||
| AgVend | SILVER SPONSORS | 1 of 5 | ||||
| Airdo | Named | 1 of 5 | ||||
| Aligned Ag | GOLD SPONSORS | 1 of 5 | ||||
| Allworth Financial | GOLD | 1 of 5 | ||||
| Ally | DIAMOND | 1 of 5 | ||||
| Amazon Autos | GOLD | 1 of 5 | ||||
| American Hardware & Lumber InsurancePublished as AHLI American Hardware & Lumber Insurance | Named | 1 of 5 | ||||
| American Plant Food | SILVER SPONSORS | 1 of 5 | ||||
| Ammann | Named | 1 of 5 | ||||
| ANA | Named | 1 of 5 | ||||
| Andy Elliott's Sales Training | GOLD | 1 of 5 | ||||
| Aptean | Named | 1 of 5 | ||||
| Arachas | Named | 1 of 5 | ||||
| Asmus Farm Supply | BRONZE SPONSORS | 1 of 5 | ||||
| Atticus | DIAMOND SPONSORS | 1 of 5 | ||||
| AuctionTime | Named | 1 of 5 | ||||
| Authenticom | GOLD | 1 of 5 | ||||
| Auto Hauler Exchange | GOLD | 1 of 5 | ||||
| Auto Media Marketplace | GOLD | 1 of 5 | ||||
| AutoAlert | GOLD | 1 of 5 | ||||
| AutoBandit | GOLD | 1 of 5 | ||||
| AutoFi | GOLD | 1 of 5 | ||||
| Automotive Warranty Network | GOLD | 1 of 5 | ||||
| automotiveMastermind | GOLD | 1 of 5 | ||||
| Baker Tilly | Named | 1 of 5 | ||||
| Basic Software | Named | 1 of 5 | ||||
| Bayer Crop Science | PLATINUM SPONSORS | 1 of 5 | ||||
| BCJS Enterprises | GOLD | 1 of 5 | ||||
| Bedrock Machinery | Named | 1 of 5 | ||||
| Beyond Agribusiness Solutions | SUPPORTER SPONSORS | 1 of 5 | ||||
| BlinkAI | GOLD | 1 of 5 | ||||
| BMO | BRONZE SPONSORS | 1 of 5 | ||||
| BOKF | Named | 1 of 5 | ||||
| Bondioli Pavesi | Named | 1 of 5 | ||||
| Bosch Rexroth | Named | 1 of 5 | ||||
| Brandt | GOLD SPONSORS | 1 of 5 | ||||
| Broadhead | Named | 1 of 5 | ||||
| Bucher Hydraulics | Named | 1 of 5 | ||||
| C-4 Analytics | GOLD | 1 of 5 | ||||
| CallRevu | GOLD | 1 of 5 | ||||
| CallTrackingMetrics | GOLD | 1 of 5 | ||||
| Capital One Auto | GOLD | 1 of 5 | ||||
| CARFAX | GOLD | 1 of 5 | ||||
| CarGurus | GOLD | 1 of 5 | ||||
| Carhartt | GOLD | 1 of 5 | ||||
| CarMax Dealer Solutions | GOLD | 1 of 5 | ||||
| carRx | GOLD | 1 of 5 | ||||
| Cars Commerce | GOLD | 1 of 5 | ||||
| CCFG | Named | 1 of 5 | ||||
| Chasi | Named | 1 of 5 | ||||
| Chatfield Global | Named | 1 of 5 | ||||
| CNH IndustrialPublished as CNH Industrial America, LLC | DIAMOND SPONSORS | 1 of 5 | ||||
| CoBank | DIAMOND SPONSORS | 1 of 5 | ||||
| Comer Industries | Named | 1 of 5 | ||||
| Construct Collect Technologies | Named | 1 of 5 | ||||
| Construction Credit & Finance Group | Named | 1 of 5 | ||||
| Conversica | GOLD | 1 of 5 | ||||
| Corteva Agriscience | DIAMOND SPONSORS | 1 of 5 | ||||
| Covideo | GOLD | 1 of 5 | ||||
| CUDL | GOLD | 1 of 5 | ||||
| Dealer Merchant Services | GOLD | 1 of 5 | ||||
| DealerOps | GOLD | 1 of 5 | ||||
| Dealerslink | GOLD | 1 of 5 | ||||
| Diamond Vogel | Named | 1 of 5 | ||||
| Digital Air Strike | GOLD | 1 of 5 | ||||
| Digital Dealership System | GOLD | 1 of 5 | ||||
| Do it Best | Named | 1 of 5 | ||||
| Documoto | Named | 1 of 5 | ||||
| DPL | Named | 1 of 5 | ||||
| Duramark Technologies | Named | 1 of 5 | ||||
| Dynatron | GOLD | 1 of 5 | ||||
| eBay Motors | GOLD | 1 of 5 | ||||
| EBS | Named | 1 of 5 | ||||
| ECI Software SolutionsPublished as eci | Named | 1 of 5 | ||||
| EmpowerPublished as NADA Retirement from Empower | GOLD | 1 of 5 | ||||
| Epicor | Named | 1 of 5 | ||||
| EQI | Named | 1 of 5 | ||||
| EttorePublished as Ettore We Do Windows | Named | 1 of 5 | ||||
| EV Ready Energy | GOLD | 1 of 5 | ||||
| EV.com | GOLD | 1 of 5 | ||||
| FAE USA | Named | 1 of 5 | ||||
| Faegre Drinker | BRONZE SPONSORS | 1 of 5 | ||||
| Federated Insurance of Canada | Named | 1 of 5 | ||||
| Fluidmaster | Named | 1 of 5 | ||||
| Flyntlok | Named | 1 of 5 | ||||
| Forever Start | GOLD | 1 of 5 | ||||
| Forvis Mazars | Named | 1 of 5 | ||||
| Foureyes | GOLD | 1 of 5 | ||||
| Genalpha | Named | 1 of 5 | ||||
| GES | Named | 1 of 5 | ||||
| GIAG | Named | 1 of 5 | ||||
| GMLC | Named | 1 of 5 | ||||
| GoTo | GOLD | 1 of 5 | ||||
| Green Mountain Lion | Named | 1 of 5 | ||||
| GROWMARK | SUPPORTER SPONSORS | 1 of 5 | ||||
| Gubagoo | PLATINUM | 1 of 5 | ||||
| HCC | Named | 1 of 5 | ||||
| Heartland Tank Services | BRONZE SPONSORS | 1 of 5 | ||||
| Helena Agri-Enterprises | BRONZE SPONSORS | 1 of 5 | ||||
| Heritage Crop Science | SUPPORTER SPONSORS | 1 of 5 | ||||
| Herk and Associates | Named | 1 of 5 | ||||
| Hireology | GOLD | 1 of 5 | ||||
| Husco | Named | 1 of 5 | ||||
| Ideal Traits | GOLD | 1 of 5 | ||||
| ikon technologies | GOLD | 1 of 5 | ||||
| Infor | Named | 1 of 5 | ||||
| Informativ | GOLD | 1 of 5 | ||||
| InridePublished as Trade Agent AI powered by Inride | GOLD | 1 of 5 | ||||
| International Raw Materials | DIAMOND SPONSORS | 1 of 5 | ||||
| iPacket | GOLD | 1 of 5 | ||||
| JBH | Named | 1 of 5 | ||||
| Joe Verde | GOLD | 1 of 5 | ||||
| John Deere | DIAMOND SPONSORS | 1 of 5 | ||||
| John Deere Financial | BRONZE SPONSORS | 1 of 5 | ||||
| JWL International | Named | 1 of 5 | ||||
| KEMROC | Named | 1 of 5 | ||||
| KeyBank | SILVER SPONSORS | 1 of 5 | ||||
| KEYper | GOLD | 1 of 5 | ||||
| Lahzo | Named | 1 of 5 | ||||
| LEK Consulting | Named | 1 of 5 | ||||
| LESA Video Solutions | GOLD | 1 of 5 | ||||
| Lienguard | Named | 1 of 5 | ||||
| Manitou | Named | 1 of 5 | ||||
| Marcus Construction | BRONZE SPONSORS | 1 of 5 | ||||
| McKinley Holdings Group | Named | 1 of 5 | ||||
| Mechro | Named | 1 of 5 | ||||
| Meridian OneCap | Named | 1 of 5 | ||||
| Merlo | Named | 1 of 5 | ||||
| Midwest FastenerPublished as Midwest | Named | 1 of 5 | ||||
| MTG | Named | 1 of 5 | ||||
| Murray Equipment | SUPPORTER SPONSORS | 1 of 5 | ||||
| NorthBuilt | Named | 1 of 5 | ||||
| Nott Company | Named | 1 of 5 | ||||
| Numa | GOLD | 1 of 5 | ||||
| One Point of CarePublished as One Point of Care (OPOC) | Named | 1 of 5 | ||||
| OneMain Auto | GOLD | 1 of 5 | ||||
| Orgill | Named | 1 of 5 | ||||
| Pam | GOLD | 1 of 5 | ||||
| Parker | Named | 1 of 5 | ||||
| PBS SystemsPublished as PBS | DIAMOND | 1 of 5 | ||||
| PEAC Solutions | Named | 1 of 5 | ||||
| Perceptive Processing | Named | 1 of 5 | ||||
| Pierce Distribution ServicesPublished as Pierce Distribution Services Company | Named | 1 of 5 | ||||
| Podium | GOLD | 1 of 5 | ||||
| Pull Logic | Named | 1 of 5 | ||||
| Purple Wave Auction | Named | 1 of 5 | ||||
| QB Business Solutions | GOLD | 1 of 5 | ||||
| RB Global | Named | 1 of 5 | ||||
| Red Dot | Named | 1 of 5 | ||||
| Redox Bio-Nutrients | GOLD SPONSORS | 1 of 5 | ||||
| Reunion Marketing | GOLD | 1 of 5 | ||||
| Reynolds and Reynolds | GOLD | 1 of 5 | ||||
| Ritchie Bros. | Named | 1 of 5 | ||||
| RockED | GOLD | 1 of 5 | ||||
| RouteOne | GOLD | 1 of 5 | ||||
| Sedona Technologies | Named | 1 of 5 | ||||
| Sherwin-Williams | Named | 1 of 5 | ||||
| Simplot Grower Solutions | SILVER SPONSORS | 1 of 5 | ||||
| SiriusXM | GOLD | 1 of 5 | ||||
| Siro | GOLD | 1 of 5 | ||||
| Six S | Named | 1 of 5 | ||||
| Skinner Tank CompanyPublished as Skinner Tank Company (STC) | SUPPORTER SPONSORS | 1 of 5 | ||||
| SmartEquip | Named | 1 of 5 | ||||
| Smiley | Named | 1 of 5 | ||||
| Solera | GOLD | 1 of 5 | ||||
| Source Intelligence | Named | 1 of 5 | ||||
| Stone Eagle | GOLD | 1 of 5 | ||||
| Stream Companies | GOLD | 1 of 5 | ||||
| Sy-Klone | Named | 1 of 5 | ||||
| Syncron | Named | 1 of 5 | ||||
| Syngenta Crop Protection | PLATINUM SPONSORS | 1 of 5 | ||||
| TechWall | GOLD | 1 of 5 | ||||
| Tekion | DIAMOND | 1 of 5 | ||||
| The Wooster Brush Company | Named | 1 of 5 | ||||
| TikTok | GOLD | 1 of 5 | ||||
| Topcon | Named | 1 of 5 | ||||
| Trackunit | Named | 1 of 5 | ||||
| TradePending | GOLD | 1 of 5 | ||||
| TraXtion | GOLD | 1 of 5 | ||||
| Trimble | Named | 1 of 5 | ||||
| Triple Crown Products | Named | 1 of 5 | ||||
| True Value | Named | 1 of 5 | ||||
| Trustap | GOLD | 1 of 5 | ||||
| TurnKey Marketing | GOLD | 1 of 5 | ||||
| Uber for Business | GOLD | 1 of 5 | ||||
| UPG | Named | 1 of 5 | ||||
| Upstart Auto Retail | GOLD | 1 of 5 | ||||
| Valent U.S.A. | SILVER SPONSORS | 1 of 5 | ||||
| Verdesian Life Sciences | DIAMOND SPONSORS | 1 of 5 | ||||
| Wacker NeusonPublished as WackerNueson | Named | 1 of 5 | ||||
| WCS | Named | 1 of 5 | ||||
| WD-40 CompanyPublished as WD-40 | Named | 1 of 5 | ||||
| Zurich | GOLD | 1 of 5 |
The outside view
An alliance of more than 3,500 agricultural, industrial, forestry and outdoor power equipment dealers across the United States and Canada, organized around one question, Will it Help the Dealer?, and above all around the dealer's contract with the manufacturer.
- Consensus
- Preserve
- Inward
- Operational
Their shape
The League
Far-flung, and stronger for it.
The League is a federation of many, where the value lives in the connections between its members and chapters. Its gift is reach and resilience, its challenge is holding a shared identity across all its parts.
Also reads toward The Republic and The Village.
Strengths
Not an official page of North American Equipment Dealers Association. Sociogene does not consult. Everything here comes from public sources, dated and linked. Something wrong here? Tell us what we missed.