NATSO Foundation

The research, education and public outreach arm of America's truck stop and travel center operators, chaired first by Bill Moon in 1990, that writes the industry's playbooks and teaches the people behind the fuel desk to recognize a trafficking victim, a missing child or a stranded driver.

  • www.natso.com
  • Guild
  • Alexandria, VA
  • Charitable and service nonprofit
  • Read from public sources, Oct 2026
2named by NATSO Foundation
219named by peers

Financial profile

NATSO Foundation Inc · EIN 54-1519317 · 501(c)(3)

Fiscal yearTotal revenueContributionsProgram servicesTotal expensesNet assetsYear end
FY2024$346,497$160,044$17,602$521,810$2,202,847Dec 2024
FY2023$453,444$286,450$21,760$602,711$2,258,665Dec 2023
FY2022$431,799$290,624$53,764$572,343$2,162,252Dec 2022
FY2021$281,301$92,075$47,089$315,809$2,790,712Dec 2021
FY2020$269,583$146,850$66,534$373,124$2,584,833Dec 2020
FY2019$281,475$115,714$101,423$383,409$2,491,849Dec 2019

Figures exactly as reported. A blank cell was blank on the form. The fiscal year links to the filing.

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Peer societies

Five societies NATSO Foundation is read alongside.

Who backs NATSO Foundation

Every company NATSO Foundation names publicly as a supporter, exactly as published. Companies also named by other associations on Sociogene come first.

CompanySupport as publishedAlso named by
CAT ScaleEducation grantATA NPTC
AMBESTScholarship SponsorOnly NATSO Foundation, so far
Sources: 2 published lists, read October 2026

AMBEST Gift to the NATSO Foundation's Bill and Carolyn Moon Scholarship Program. Read October 20, 2026. Company gift funding a 2025 Bill and Carolyn Moon Scholarship.

Toolkits & Guides. Read October 20, 2026. Company credited with supporting the Foundation's 2025 Technology Roadmap and Microtrends report.

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Who backs NATSO Foundation's peers, but not NATSO Foundation

Companies named publicly by at least one of NATSO Foundation's five peer societies, and not found in NATSO Foundation's reviewed public records.

CompanyPTDINGA FoundationHDA FoundationELFFPMAAPeers
1st Equipment FinanceCorporate Supporters1 of 5
AbbViePublished as abbvie (www.abbvie.com)Named1 of 5
ADD SystemsPlatinum Corporate Partners1 of 5
AeroSafe GlobalNamed1 of 5
Affiliated FoodsPublished as Affiliated Foods Inc. Amarillo, Tx (logo)Corporate Donors1 of 5
Akins Fresh MarketCorporate Supporters1 of 5
Alfa Financial SoftwareCorporate Benefactors1 of 5
Allegiance Retail ServicesCorporate Supporters1 of 5
Alliance Retail GroupPublished as Alliance Retail Group (logo)Corporate Donors1 of 5
Altec Capital ServicesCorporate Sustainers1 of 5
AltriaBoard of Directors Council1 of 5
Amneal PharmaceuticalsPublished as AmnealNamed1 of 5
AndaNamed1 of 5
AP Equipment FinancingCorporate Benefactors1 of 5
ApotexNamed1 of 5
AR MarketingCorporate Supporters1 of 5
Arvest Equipment FinanceCorporate Sustainers1 of 5
Ascend LaboratoriesNamed1 of 5
Associated Food StoresPublished as Associated Food Stores (logo)Corporate Donors1 of 5
Associated GrocersPublished as Associated Grocers (logo)Corporate Donors1 of 5
Associated Grocers of New EnglandPublished as Associated Grocers of New England (logo)Corporate Donors1 of 5
Associated Supermarket GroupPublished as ASG Associated Supermarket Group (logo)Corporate Donors1 of 5
Associated Wholesale GrocersPublished as Associated Wholesale Grocers (logo)Corporate Donors1 of 5
AstraZenecaNamed1 of 5
Baesler's MarketCorporate Supporters1 of 5
Bank of America Global LeasingCorporate Builders1 of 5
Bassman, Mitchell, Alfano & LeiterPublished as Bassman, Mitchell, Alfano & Leiter, CharteredSilver Corporate Partners1 of 5
BectranPlatinum Corporate Partners1 of 5
Big John's MarketCorporate Supporters1 of 5
Boehringer IngelheimNamed1 of 5
Bozzuto'sPublished as Bozzuto's (logo)Corporate Donors1 of 5
BPExecutive Committee Council1 of 5
Breaux MartCorporate Supporters1 of 5
Brookshire Grocery CompanyPublished as Brookshire Grocery Company (logo)Corporate Donors1 of 5
Buckeye Energy ServicesGold Corporate Partners1 of 5
Buehler's Fresh FoodsPublished as Buehler’s Ed & Helen Buehler Scholarship; Buehler’s People First ScholarshipNamed1 of 5
C.M. Treppendahl & SonsCorporate Supporters1 of 5
C&S Wholesale GrocersPublished as C&S Wholesale Grocers (logo)Corporate Donors1 of 5
Cahoy's General StoreCorporate Supporters1 of 5
Canon Financial ServicesCorporate Sustainers1 of 5
CapterisCorporate Supporters1 of 5
Cardiff Seaside MarketCorporate Supporters1 of 5
Cardinal HealthAnnual Grant Contributor1 of 5
Cash SaverCorporate Supporters1 of 5
CencoraAnnual Grant Contributor1 of 5
Channel Partners CapitalPublished as ChannelCorporate Fellows1 of 5
ChevronExecutive Committee Council1 of 5
CITGOExecutive Committee Council1 of 5
Citrus AmericaCorporate Supporters1 of 5
Clarks MarketCorporate Supporters1 of 5
Colonial PipelinePublished as Colonial Pipeline CompanyGold Corporate Partners1 of 5
Columbiana FoodsCorporate Supporters1 of 5
Concord USAPublished as ConcordCorporate Builders1 of 5
Crook's MarketplaceCorporate Supporters1 of 5
Dash MarketsCorporate Supporters1 of 5
Dennis PorterCorporate Supporters1 of 5
Der Markt Food StoreCorporate Supporters1 of 5
Dierbergs MarketsPublished as Dierbergs (logo)Corporate Donors1 of 5
DLLPublished as DLL Financial Solutions PartnerCorporate Fellows1 of 5
Donofrios Food CenterCorporate Supporters1 of 5
doTERRACorporate Supporters1 of 5
E.W. James & SonsCorporate Supporters1 of 5
EcolabPublished as Ecolab (logo)Corporate Donors1 of 5
ECRSPublished as ECRS Retail Technology ScholarshipNamed1 of 5
EisaiGold1 of 5
ExxonMobilExecutive Committee Council1 of 5
Fareway StoresPublished as Fareway Stores Inc. – HQCorporate Supporters1 of 5
Federated InsuranceBoard of Directors Council1 of 5
Fifth Third BankCorporate Benefactors1 of 5
Financial Pacific LeasingPublished as Financial Pacific Leasing, Inc., an Umpqua Bank CompanyCorporate Sustainers1 of 5
First American Equipment FinancePublished as First American Equipment Finance, an RBC/ City National Bank CompanyCorporate Fellows1 of 5
FiservPublished as Fiserv (logo)Corporate Donors1 of 5
Flagstar Financial & LeasingCorporate Benefactors1 of 5
FMS SolutionsPublished as FMS “Profit Hound” ScholarshipNamed1 of 5
Food FarmCorporate Supporters1 of 5
Food RoundupCorporate Supporters1 of 5
Forks ThriftwayCorporate Supporters1 of 5
Forster & HowellCorporate Supporters1 of 5
Fred W. Albrecht Grocery CoCorporate Supporters1 of 5
Fresh EncounterPublished as Fresh Encounter Inc. Family of Companies (logo)Corporate Donors1 of 5
Friendly StoresCorporate Supporters1 of 5
Frito-LayPublished as Frito Lay (logo)Corporate Donors1 of 5
Frontline Source GroupCorporate Supporters1 of 5
GE HealthCarePublished as Healthcare Financial Services, GE HealthcareCorporate Supporters1 of 5
GenentechPublished as Genentech, A Member of the Roche GroupNamed1 of 5
General MillsPublished as General Mills (logo)Corporate Donors1 of 5
GLNCorporate Supporters1 of 5
Global PartnersBronze Corporate Partners1 of 5
Gongco FoodsCorporate Supporters1 of 5
Granules PharmaceuticalsNamed1 of 5
GreatAmerica Financial ServicesCorporate Sustainers1 of 5
Halona MarketplaceCorporate Supporters1 of 5
Hames CorporationCorporate Supporters1 of 5
HappyOrNotCorporate Supporters1 of 5
Harps Food StoresPublished as Harps (logo)Corporate Donors1 of 5
HF SinclairExecutive Committee Council1 of 5
Highland Park MarketsCorporate Supporters1 of 5
Hired Mans Grocery & GrillCorporate Supporters1 of 5
Houchens Food GroupPublished as Houchens Food Group (logo)Corporate Donors1 of 5
Hugo's Family MarketplaceCorporate Supporters1 of 5
Hussmann CorporationCorporate Supporters1 of 5
Inmar IntelligenceNamed1 of 5
IQVIANamed1 of 5
J & J FoodsCorporate Supporters1 of 5
Janssen's MarketCorporate Supporters1 of 5
John Deere FinancialCorporate Benefactors1 of 5
John's GroceryCorporate Supporters1 of 5
Johnson & JohnsonGold1 of 5
Joseph Welsh ConsultingCorporate Supporters1 of 5
K.M. SupermarketsCorporate Supporters1 of 5
Kaune's Neighborhood MarketCorporate Supporters1 of 5
KeHE DistributorsPublished as KeHE (logo)Corporate Donors1 of 5
KellanovaPublished as Kellanova (logo)Stewardship Society1 of 5
Key Equipment FinanceCorporate Builders1 of 5
Kimberly-ClarkPublished as Kimberly-Clark (logo)Corporate Donors1 of 5
KLC FinancialCorporate Sustainers1 of 5
Kraft HeinzPublished as Kraft Heinz (logo)Corporate Donors1 of 5
LEAF Commercial CapitalCorporate Sustainers1 of 5
Leevers FoodsCorporate Supporters1 of 5
Little Giant Farmers MarketCorporate Supporters1 of 5
Love's Family of CompaniesGold Corporate Partners1 of 5
Lowe's MarketPublished as Lowe's (logo)Corporate Donors1 of 5
LTi Technology SolutionsCorporate Benefactors1 of 5
LupinNamed1 of 5
M. Langenstein and SonsCorporate Supporters1 of 5
M.V.P. Foods (Save A Lot)Published as M.V.P. Foods, LLC dba Save A LotCorporate Supporters1 of 5
MarathonBoard of Directors Council1 of 5
McCaffrey's MarketsCorporate Supporters1 of 5
McKessonAnnual Grant Contributor1 of 5
Meridian AssociatesPlatinum Corporate Partners1 of 5
Metcalfe's MarketPublished as Metcalfe Market’s, Inc.Corporate Supporters1 of 5
Mitchell Grocery CorpPublished as Mitchell Grocery Corp (logo)Corporate Donors1 of 5
Mondelez InternationalPublished as Mondelez (logo)Corporate Donors1 of 5
Moritt Hock & HamroffCorporate Supporters1 of 5
Morris & DicksonNamed1 of 5
Motiva EnterprisesPlatinum Corporate Partners1 of 5
National Cooperative BankCorporate Supporters1 of 5
NCS CreditCorporate Supporters1 of 5
Neiman's Family MarketCorporate Supporters1 of 5
NestlePublished as Nestle (logo)Corporate Donors1 of 5
North State GroceryCorporate Supporters1 of 5
Northwest PumpBronze Corporate Partners1 of 5
Nugget MarketsPublished as Nugget Market – HQCorporate Supporters1 of 5
Oakmont Capital ServicesCorporate Sustainers1 of 5
Ohana FoodsCorporate Supporters1 of 5
Orcas Island MarketCorporate Supporters1 of 5
Parshall Food PrideCorporate Supporters1 of 5
Patriot CapitalBronze Corporate Partners1 of 5
Patron PointsPlatinum Corporate Partners1 of 5
PDI TechnologiesPlatinum Corporate Partners1 of 5
PDS SolutionsBronze Corporate Partners1 of 5
PepsiCoPublished as PepsiCo (logo)Stewardship Society1 of 5
Peterson MarketCorporate Supporters1 of 5
PetromoSilver Corporate Partners1 of 5
PfizerNamed1 of 5
Pharmsource WholesaleNamed1 of 5
Philip Morris InternationalBoard of Directors Council1 of 5
Phillips 66Executive Committee Council1 of 5
Piggly WigglyPublished as Piggly Wiggly (logo)Corporate Donors1 of 5
Piggly Wiggly Sister BayCorporate Supporters1 of 5
PNC Equipment FinanceCorporate Fellows1 of 5
POS Global ConceptsCorporate Supporters1 of 5
Price Rite MarketplacePublished as Price Rite Marketplace (logo)Corporate Donors1 of 5
Puckett's Food StoresPublished as Puckett’s Food Stores, Inc. – HQCorporate Supporters1 of 5
Quality FoodsCorporate Supporters1 of 5
R&S NortheastPublished as R&S Pharmaceutical WholesalerNamed1 of 5
Real Value RxNamed1 of 5
Redner's MarketsCorporate Supporters1 of 5
RegeneronSilver1 of 5
RESIDCOCorporate Sustainers1 of 5
Reynolds FoodlinerCorporate Supporters1 of 5
RINAllianceGold Corporate Partners1 of 5
RJRTBoard of Directors Council1 of 5
Roche Bros. SupermarketCorporate Supporters1 of 5
RosiePublished as Rosie (logo)Corporate Donors1 of 5
RVI GroupCorporate Sustainers1 of 5
S & R QuisbergCorporate Supporters1 of 5
Savannah Bee CompanyCorporate Supporters1 of 5
Sendik's Food MarketPublished as Sendik's Food Market (logo)Corporate Donors1 of 5
ShellExecutive Committee Council1 of 5
Soelbergs MarketCorporate Supporters1 of 5
Solomon PartnersCorporate Supporters1 of 5
Source North America CorporationBronze Corporate Partners1 of 5
Sprague EnergyPlatinum Corporate Partners1 of 5
SSS InternationalCorporate Supporters1 of 5
Stevens TransportDinner Sponsor1 of 5
Super KingCorporate Supporters1 of 5
Sushi KabarCorporate Supporters1 of 5
T.A. Solberg Co.Corporate Supporters1 of 5
TakedaSilver1 of 5
Tartan Family of BrandsPlatinum Corporate Partners1 of 5
Teva PharmaceuticalsPublished as tevaNamed1 of 5
The Coca-Cola CompanyPublished as The Coca-Cola Company (logo)Stewardship Society1 of 5
The Feedback GroupCorporate Supporters1 of 5
The Hershey CompanyPublished as The Hershey Company (logo)Corporate Donors1 of 5
The Kalama Beach CorporationCorporate Supporters1 of 5
The Shelby ReportPublished as The Shelby Report (logo)Corporate Donors1 of 5
ThermoSafeNamed1 of 5
ThinkTradeBronze Corporate Partners1 of 5
Trustmark Equipment FinanceCorporate Sustainers1 of 5
Two Labs Pharma ServicesBronze1 of 5
U.S. Bank Equipment FinanceCorporate Builders1 of 5
Uncle Giuseppe's MarketplaceCorporate Supporters1 of 5
UNFIPublished as UNFI (logo)Stewardship Society1 of 5
UnileverPublished as Unilever (logo)Stewardship Society1 of 5
UpsidePublished as Upside (logo)Corporate Donors1 of 5
URM StoresPublished as URM Stores (logo)Corporate Donors1 of 5
ValeroExecutive Committee Council1 of 5
Velasquez GroupPublished as Velasquez Group/Market SquareCorporate Supporters1 of 5
ViatrisNamed1 of 5
Vicente Foods MarketCorporate Supporters1 of 5
Wakefern Food CorporationPublished as Wakefern Food Corp. (logo)Stewardship Society1 of 5
Washburn Computer GroupCorporate Supporters1 of 5
WebstopCorporate Supporters1 of 5
Wells EnterprisesPublished as Wells (logo)Corporate Donors1 of 5
Western Equipment FinanceCorporate Sustainers1 of 5
Woodman's Food MarketPublished as Woodman's (logo)Corporate Donors1 of 5
WorldpaySilver Corporate Partners1 of 5
Wright's MarketPublished as Wright's Market (logo)Corporate Donors1 of 5

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The outside view

The research, education and public outreach arm of America's truck stop and travel center operators, chaired first by Bill Moon in 1990, that writes the industry's playbooks and teaches the people behind the fuel desk to recognize a trafficking victim, a missing child or a stranded driver.

  • Authority
  • Build
  • Inward
  • Operational

Their shape

The Guild

Where mastery is the price of belonging.

The Guild is the keeper of a craft and its standards, where belonging means meeting a real bar. Its gift is depth and trusted expertise, its challenge is opening up to newcomers and new ways.

Also reads toward The Movement and The Village.

Strengths

→Deep loyalty and a strong sense of belonging.
→Standards and credentials carry real weight.
→Expertise and trusted credential in the field.

Not an official page of NATSO Foundation. Sociogene does not consult. Everything here comes from public sources, dated and linked. Something wrong here? Tell us what we missed.