Greeting Card Association
The trade body of the greeting card industry since 1941, promoting the card, judging it through the Louie Awards and defending the postal route it travels, run largely by volunteers from member publishers large and small.
Financial profile
Greeting Card Association · EIN 13-1672624 · 501(c)(6)
| Fiscal year | Total revenue | Contributions | Program services | Total expenses | Net assets | Year end |
|---|---|---|---|---|---|---|
| FY2024 | $1,353,705 | $596,340 | $749,440 | $1,380,337 | $311,730 | Dec 2024 |
| FY2023 | $1,296,818 | $595,325 | $698,773 | $1,215,321 | $338,362 | Dec 2023 |
| FY2022 | $1,111,542 | $598,886 | $510,053 | $1,099,052 | $248,163 | Dec 2022 |
| FY2021 | $1,005,397 | $760,055 | $245,039 | $859,152 | $249,777 | Dec 2021 |
| FY2020 | $660,646 | $530,874 | $123,862 | $768,059 | $103,532 | Dec 2020 |
| FY2019 | $1,206,671 | $298,400 | $902,538 | $1,336,868 | $210,945 | Dec 2019 |
Figures exactly as reported. A blank cell was blank on the form. The fiscal year links to the filing.
Peer societies
Five societies GCA is read alongside.
IBPA
Independent Book Publishers Association
The largest trade association for independent publishers, teaching craft and pooling collective leverage so…
15 companies named
NAPM
National Association of Presort Mailers
A working community of commingle and comail service providers and their vendors that keeps presorted mail…
5 companies named
ECPA
Evangelical Christian Publishers Association
The professional home of Christian publishers, strengthening a craft through connection, education…
27 companies named
ACMI
Art & Creative Materials Institute
An international body of art and craft material makers that certifies product safety through its AP and CL…
ASTRA
American Specialty Toy Retailing Association
The trade body of the independent toy world, the alliance that gives specialty retailers, makers, and reps…
Who backs GCA
Every company GCA names publicly as a supporter, exactly as published. Companies also named by other associations on Sociogene come first.
| Company | Support as published | Also named by |
|---|---|---|
| Hallmark | Meeting sponsor | AFE AONL CMA NACDS |
| ag_logo_2016_cmyk | Corporate partner | ASCC NACDS |
| designer-greetings-logo2020 | Meeting sponsor | NCPA |
| Haobby International, Inc. | Corporate partner | Only GCA, so far |
| indigo ink digital printing | Corporate partner | Only GCA, so far |
| Leader Paper Products Logo COLOR | Meeting sponsor | Only GCA, so far |
Sources: 1 published list, read October 2026
2026 GCA Sponsors. Read October 2, 2026. Annual and event sponsors of the association for 2026.
Who backs GCA's peers, but not GCA
Companies named publicly by at least one of GCA's five peer societies, and not found in GCA's reviewed public records.
The outside view
The trade body of the greeting card industry since 1941, promoting the card, judging it through the Louie Awards and defending the postal route it travels, run largely by volunteers from member publishers large and small.
- Consensus
- Preserve
- Inward
- Volunteer
Their shape
The League
Far-flung, and stronger for it.
The League is a federation of many, where the value lives in the connections between its members and chapters. Its gift is reach and resilience, its challenge is holding a shared identity across all its parts.
Also reads toward The Village and The Legacy.
Strengths
Not an official page of Greeting Card Association. Sociogene does not consult. Everything here comes from public sources, dated and linked. Something wrong here? Tell us what we missed.